Many of you are probably still worrying about the consequences of the Google Penguin and Panda updates at the end of April aren’t you? Some of you maybe feeling the effects and wondering what to do about, and some may even be wondering what the fuss is all about. Well, those of you worrying about your site rankings need to take in a few lessons. You are doing something wrong but it doesn’t take much to rectify. In fact, the corrections you make should allow you to not ever worry about Google algorithm updates in the future.
How, you may ask? Well you have to look very carefully at why your site’s are being penalized or punished. What exactly are the algorithms being designed to do? For the Penguin update, the focus is on webspam. Those sites with articles containing links completely unrelated to their content, and those awful paid links which are connected to low quality sites.
In terms of Panda, the emphasis is still on encouraging high quality websites by removing those using a range of out-moded SEO techniques. The emphasis here is to ensure that relevant, fresh, interesting content has a better chance of being ranked in Google. Rather than cursing your luck with these changes, embracing the change is something which will give you untold benefits if your follow the right advice. This advice is straight from Google themselves:
“Create unique and compelling content on your site”
You can’t play the system as you once did so it is time to take action. Social link building and good content is the basis of any new strategy to improve the standing of your website. Use Google’s algorithm changes as a way of pushing your site forward in the right direction. Penguin tries to combat link farms and webspam (ensure to avoid these), and Panda looks for user engagement and content (ensure to incorporate these into any content marketing strategy).
A strict focus on required content is needed to succeed. Look at the needs of your target audience, what is relevant and appealing for visitors to your website. Post on a regular basis, add value to the conversation and you will begin to see increased shares on social media websites.
This consequently has two effects for your website. 1) You are increasing traffic beyond organic search and 2) You are receiving “merit worthy” (as Google likes to say) inbound links which will improve organic search engine results. Make these changes and Google will only reward you, not punish you. Become that Bright Authority everyone wants with a great content marketing strategy.
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