Now we have talked about the “how” and “why” of content creation, today I am going to look at the “what.” The subject matter of your content is obviously the most important part of any content marketing strategy and without getting this component right, the ability to both promote your brand and increase your site’s reach will not occur. So what do you need to consider?
First of all, it is obvious to assess the needs of the people within the niche market which your website is set up in. If you have the “bright ideas” which you know will be appreciated inside a certain market, share them. Becoming an authority or “key influencer” within a niche can be an excellent way of promoting your website and helping you to expand a business. Having particular knowledge can help boost your reputation and increase the community to which you can sell to later on.
Tell a story
As I have said in a previous blog post on the subject; how to engage users is a really complicated process but if done right, you will have an excellent foundation for the future. For this reason, you could produce content which has the user as your focal point. This is not necessarily just talking from their point of view but telling a story about something which the reader identifies with, and then showing them a solution or providing a good piece of advice at the end of it; the user will be more appreciative in the content you provide utilizing this technique.
Remember too to be inventive with your subject matter. Repeating the same principles, concepts and ideas over and over again will mean people will not return to your website for repeat visits. Getting people hooked on your content is essential, and to do this, you need to keep things fresh. Content curation is an excellent way of doing this and giving your interpretation of other people’s work or news stories is a good solution.
It is also wise too to shake up things in how you deliver your content. Perhaps do a weekly podcast for people to listen to. Provide help for others through webinars to engage and interact with visitors. Make sure that you can be a “source” for informatiion as well. Share content from other websites and highlight your favorite links of the week to give your community the best content to read. You will not always have the answers yourself, so use the internet to provide them and allow your site be a conduit for that information.
Capitalize on your success
At the end of the day, you have set up the website to make money but the purpose of most content creation is not to generate sales. It is all about increasing your trustworthiness or “authority.” Once you have successfully built a number of leads through your authority, you can start to capitalize on your success. The best way to do this is the listen to your audience. Now you have a community, read their feedback and see what they most need. You can refine a product and content to fit the demands of the community and you will almost certainly have a winning formula on your hands if you are providing a solution to a problem that your users need solved.
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