About
We are a new website that is a platform for experts who write with authority about what matters. We call such experts Bright Authorities. A Bright Authority is an Authority or expert on a particular subject who also has a bright or positive way of communicating their knowledge and expertise. We work with authors, academics, coaches and anyone else who is a positive, articulate and inspirational expert in their field of work.
Our mission is to showcase our Bright Authorities so that they can make a positive difference to as many people as possible. Our website was founded by our CEO and President, Paul Hannam, who combines a wide range of invaluable skills, knowledge and proven experience that makes this website unique.
- Paul is a successful entrepreneur and started, owned and managed a business with over £30 million a year in Sales
- He taught business and environmental management at Oxford University where he was an Adjunct Fellow at Linacre College
- He has written two books about self help and psychology that have been published in a number of countries and is an expert on Web Content
- He is a leading expert on content marketing and all areas of internet marketing including landing page optimization, email marketing and social media.
Paul has created this website to integrate these different areas of expertise and help others build a platform for publishing, coaching and building an online business. He is a leading exponent of cutting edge online marketing who has spent the last five years in the US working with his own websites and clients to achieve very high rankings in a number of competitive markets. Paul is unique in this market as he has a very good knowledge of all aspects of internet marketing plus a strong track record in business, writing and teaching. It is this combination of skills and experience that gives him the capacity to transform your website, online publishing or eCommerce operation.
Over the last two years Paul has bought all of these elements of his proven experience together to create the ultimate Content Marketing System that is just as effective with major websites looking to improve their performance as with brand new sites looking to get their first visitors. By applying his academic, business and marketing experience and working with a team of highly intelligent graduates he has created an amazing process to create, distribute and promote high quality content. Now Paul and his team at Bright Authority are providing high level services to help organizations and individuals achieve the following benefits: -
- Create superb content in a variety of formats like articles, posts and videos
- Distribute and promote your content so it will potentially “go viral”
- Increase Traffic to your Website through Content Marketing
- Satisfy the needs of Google, your customers and your business
- Increase conversion of visitors to leads and customers
- Build your corporate or personal brand through engagement and authenticity
- Support and Coaching from world class internet marketing professionals who are always expert in the latest knowledge, tools and strategies
- generate repeat business and referrals because of the quality of the customer experience
“Paul is quite simply unique. First of all he is a brilliant internet marketer…… Moreover, I spend every day on my radio show talking with the nation’s leading politicians, journalists, writers and intellectuals and I have to tell you that Paul is truly one of the finest minds of our time, and his work is among the most important going. Whether it be teaching at Oxford University, leading his green businesses, writing books, speaking at conferences or advising the San Diego city government on sustainability Paul has committed his life to promoting environmental and social change because he, like me, realizes that we have to fundamentally transform the way we live. I have known Paul for ten years and I can tell you that when you work with him you will not only get the full benefit of his remarkable range of experience and talents but you will also get his passion and commitment that will transform your business.”
Thom is the #1 Progressive Talk Show Host in the USA and New York Times Best Selling Author
The Bright Authority Principles
- Give users relevant, valuable information and solutions
- High Quality Content
- Regular new content in multiple formats
- User Engagement to keep people on the site and coming back
- Leverage of Social Media and Social Bookmarking
Paul is dedicated to helping you build your business and replicate his own success that led him to take his own company to over £30 million annual sales. He is also the owner of several green businesses in the US and Europe including the green and internet marketing consultancy Bright Green Leadership and the green executive search firm Bright Green Talent. He also know hos to coach and teach. For almost twenty years Paul consulted for major corporations like BT, British Airways and HSBC and also small to medium sized businesses and start-ups. In total, he has trained well over a thousand executives, managers and professionals. He has also taught many students. He taught business skills and a number of environmental courses at Oxford University where he was an Associate Fellow (Professor) for over 4 years. He also taught management and organizational behavior. In 2008 he was made the Green Thought Leader at the Marshall Goldsmith School of Management in San Diego, which is part of Alliant University. Here, he helped to establish the first Green MBA program in Southern California and now owns a site dedicated to the advance of the green mba. During this period, he was also invited to join the committee advising the City of San Diego on the stimulus funds for energy conservation. He also wrote a weekly column on internet marketing for Triple Pundit, one of the world’s leading corporate social responsibility blogs.
“It’s few companies and people you work with that exceed expectations and deliver results. Paul and the team at Bright Green Leadership did just that. We had dedicated numerous resources and thought we knew SEO strategies but could not break from the second page of Google. With Paul’s help we are now shown as a solid #3, our traffic has sky-rocketed, our leads are more qualified AND I’ve been able to reduce my paid keyword spend. I think of Paul as not just a vendor but as a partner in my business and seek his input in business decisions in the greater context of internet marketing. Thanks for all your work Paul!”
Marcus Cordero CEO Green Business Bureau 2011
A great website also needs high quality content to attract, engage and retain visitors. Paul is an accomplished writer and has written two books on self help. The second of these The Magic of Groundhog Day has been converted into an audio program by Nightingale Conant, the world’s leading supplier of self-help and inspirational CDs. The program also includes the DVD of the movie.
In his book, Paul explains how you can get out of a rut, break free of negative habits and transform your worst day to your best day by applying the lessons of the movie to your own life and career. Paul has given many presentations about these and other subjects. He has presented at conferences, workshops and Universities for nearly 20 years. His talks have covered every topic from internet marketing to Renewable Energy to Self Help and Entrepreneurship.
