Take it from me, writing content is not always simple. There are a number of important aspects that have to be included in any good article and it can be very easy to make some very basic errors which can turn an excellent piece of content, which people will want to share, into something which people will ignore and disregard. You will really benefit if you avoid making these mistakes:
1. Never talk down to your audience - You maybe an expert on your subject but the readers will not appreciate it if you talk in a way which is condescending and doesn’t take their interests into account. Always make sure to include the readers in the conversation. By all means impart knowledge and expertise on a subject matter but everything you write needs to be from their perspective.
2. Forgetting the importance of the headline - Grabbing the reader’s attention is half the battle and making sure you keep the reader with you throughout the blog post is essential. Utilize a striking headline making use of numbers (such I have done for this post) or a question which the reader wants answered.
3. Not resolving an issue or problem - Readers are a self-centered bunch. “What’s in it for me?” is the primary question they ask themselves when reading any content. It is vital then to highlight an issue within your market, hitting the point home in the first and second paragraphs to get the reader interested, thereby being able to unravel and solve the problem as you complete the article.
4. Putting your own interests above the audience’s – Content marketing is not about business promotion. Content can increase reputation and brand awareness but isn’t used explicitly to market your business. Boasting about your products and services from the start will only put off readers. Only begin to do this once you actually have a reputation as a trusted “authority” to capitalize on.
5.Writing too much - You should not be writing more content than you have quality information. It will only damage you in the long run if you publish content with very little substance. If you have mountains of information, statistics and resources to utilize, write 5 blog posts a week as well as making videos, infographics and podcasts. If you don’t have this, reduce your output to a sensible amount and which is appropriate for the resources available to you.
If you actively ensure these 5 errors don’t creep in to your content, you will definitely have a more effective marketing strategy. Just remember that the content is there for everyone’s benefit, and not just your own. Being generous with information and advice will be appreciated and don’t be scared to go the extra mile in giving your reader’s what they want.
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