content marketing 1.5

Is there Life after SEO? Two questions we must answer to survive online

May 9, 2012

Right now everything seems to be in chaos and disarray, and many lost virtual souls are wondering if there is life after SEO. It is difficult to see how a large number of  sites will survive as recent Google changes seem to have favoured big corporations like Amazon and punished the little guy.  I do not [...]

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death of seo 2

Confessions of a Former SEO Professional

May 2, 2012

Why the loss of Rankings is Good for Business I have never liked rules very much. So I have to come clean and admit it. I was wrong, and Google was right all along. I tried to beat them at SEO, I tried to get to the top of the rankings using every form of [...]

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content marketing strategy

3 Basic Principles To Becoming A “Thought Leader” In Your Market

May 16, 2012

How to stand out? It is a critical part of marketing. There are literally tens of millions of blogs online; most with few or no visitors at all. Making a name for yourself is the only real option to start earning some money on the internet, and to make this happen you need to understand a [...]

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content marketing 2

Reconciling content marketing with your audience and brand

May 15, 2012

Successful content marketing has at its core the ability to both engage and promote. It is not something which is particularly easy and can take a lot of time to perfect, depending on the industry your business is in and the type of website you are looking to promote. The best content marketing strategy is [...]

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content marketing strategy 5

Content Creation Part 3 – What do you talk about?

May 14, 2012

Now we have talked about the “how” and “why” of content creation, today I am going to look at the “what.” The subject matter of your content is obviously the most important part of any content marketing strategy and without getting this component right, the ability to both promote your brand and increase your site’s [...]

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social media marketing 2

Your first steps into social media and what it means for content

May 11, 2012

Here at Bright Authority, one of the key aspects we are going to try to instil in all of you is that the presence of style and substance within your content is much more important than considerations of SEO. Why this is so vital we believe is because if the content can stand up on [...]

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content marketing strategy

Penguin and Panda – A Strategy To Help With Google’s changes

May 8, 2012

Many of you are probably still worrying about the consequences of the Google Penguin and Panda updates at the end of April aren’t you? Some of you maybe feeling the effects and wondering what to do about, and some may even be wondering what the fuss is all about. Well, those of you worrying about [...]

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content curation

Finding the right content curation strategy part 1

May 7, 2012

First of all, I would like to say that on Bright Authority, we are not always going to just separate out blog posts into neat subject areas as such. For example, this post is very much about Content Curation, but the incorporation of social media marketing techniques are vital to make an effective content marketing [...]

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content marketing 5

5 basic errors to avoid when writing content

May 2, 2012

Take it from me, writing content is not always simple. There are a number of important aspects that have to be included in any good article and it can be very easy to make some very basic errors which can turn an excellent piece of content, which people will want to share, into something which [...]

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content marketing strategy

Measure, Optimize and Convert: The Secret to Content Marketing

May 1, 2012

While I worked in old-fashioned Search Engine Optimization, it was pretty easy to measure success. You just looked at the search engine rankings and saw where you ranked for your keywords. In addition, you could use Google Analytics and subscriber sign up to really tell how successful your site was being. In short, it was [...]

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